![]() An Opportunity is an external factor that provides promise or is likely to contribute to your potential success. Some examples might include knowledge gaps on your team, a low-quality product, a lack of money or other tangible assets, bad locations and more. A Weakness is an adverse internal attribute about your company that negatively takes away from your Strengths. Some examples might be the quality of your product, the effectiveness of your processes, your access to physical or team assets or other competitive advantages. Your Strengths are internal positives about your company that you can control and that often provide you with a competitive advantage. Let’s look at the four points in more detail to determine how you can correctly evaluate each one. Strengths and Weaknesses focus internally on the business being evaluated, while Opportunities and Threats look at competition and things going on externally. The four points of a proper SWOT analysis are Strengths, Weaknesses, Opportunities and Threats. On Wrike's Website The Four Points Of SWOT ![]()
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